2020 ASI Global Ad Impressions Study Highlights

Just over half of consumers would look on an advertiser more favorably if they received a logoed mask from them, and 57% would be more likely to do business with a company that gave them an imprinted mask. That said, only 39% of consumers report owning a logoed mask currently – a gap that promotional products suppliers and distributors can help bridge.

Those are just a few of the key findings in the 2020 ASI Global Ad Impressions Study, which each year generates powerful data proving that promotional products are the most high-impact, cost-effective advertising medium. This year’s study is based on tens of thousands of in-person and online surveys taken by consumers in the U.S. and Canada – including the data on mask use and perceptions which was gleaned from surveys conducted in mid-August.

Below are seven of the biggest highlights from the 2020 Ad Impressions Study. You can download a copy of the full free report here.

With the coronavirus pandemic pushing past the six-month mark throughout the U.S. and Canada, mask mandates have become an accepted part of daily life for most people. Consumers are used to seeing them and wearing them, and the idea of donning a branded or decorated mask has more appeal than it did at the beginning of this public health crisis. In fact, 63% of those surveyed report wearing a mask anytime they’re in public, and 80% say they wear masks in public most of the time.

When it comes to logoed masks, 71% of consumers would wear theirs at least once a week, while 34% say they would wear it every day. Women were more likely than men to view advertisers giving out logoed masks favorably. They were also more likely than men to do business with a brand that gave them a promo mask.

Promo masks generate 4,235 impressions over their lifetime, with 52% of consumers saying they would keep a logoed mask for more than three months.

More than half of consumers report keeping some of the promotional products they’ve received for at least five years, and 40% of consumers have kept a promotional item for over a decade. Clearly, useful, attractive and well-thought-out promo items are valued by consumers – bringing a positive brand perception each time they’re worn or utilized.

Nearly two-thirds of baby boomers and more than half of millennials report keeping a promo item for at least five years, and 45% of baby boomers say they have kept some promo items for more than 10 years.

Frowarded from asicentral.com